Our mission:
To design a more beautiful world
From our individual creative work to our business practices and impact on society, we want to make the world a more beautiful place in which to exist.
Concept before Creative.
1.
Never make work that is only aesthetically based.
Always be able to explain the decisions in the work we create.
Be enthusiastic about the work we’re doing, or don’t do it.
Start by making. Think by making. Solve by making.
Surprise! Always.
Don't do something just because that’s the way it’s been done before.
Sleep Easy.
2.
Only work with people we believe in.
Make work that tells the truth.
Never do work that hides a lie.
Always tell the truth.
Do not pander to bureaucracy.
Never sell something we wouldn’t use.
Negativity is easy. Don’t be trolls.
Be Good.
Be Original.
Be Authentic.
3.
Ask forgiveness, not permission.
Lean into uncomfort.
Break stereotypes.
Seek alternate perspectives.
Don’t be an asshole, be nice.
Say something; speak up.
Be the culture you seek.
Develop people, not business.
Always be Learning.
4.
Ask why a lot all the time.
Be medium agnostic.
“Thwart institutional cowardice” - Werner Herzog
Practice self awareness.
Try to do better.
Don’t be afraid of misstakes.
Fail fast, fail cheaply.
Prepare for the worse; reach for the best; celebrate the win.
Break rules - (but not these ones).